Overview

Liquibase is the leader in Database DevOps. Downloaded more than 100 million times, our software enables DevOps teams around the globe to accelerate the software delivery process by automating database updates, security, and governance. We are a nimble, fast-paced, innovative team with the opportunity to make an outsized impact on the business and the industry.

Liquibase is looking for a hands-on, performance-driven Digital Marketing Manager to own and optimize our digital advertising and web experience. You’ll be responsible for driving qualified pipeline through paid media, website conversion, and SEO initiatives, working closely with demand generation, product marketing, and sales.

What you’ll be doing:

• Own and optimize campaigns across LinkedIn, Google Search, Reddit, and Stack Overflow, with a focus on pipeline efficiency and ROAS
• Build and manage audience targeting through 6sense, Metadata, and Hubspot
• Write and test ad copy, landing pages, and CTAs that convert. Strong copywriting is a must!
• Develop and execute A/B tests and CRO tactics to improve website conversion rates
• Monitor SEO performance and implement best practices to increase organic traffic
• Report on performance against pipeline and closed-won revenue targets
• Collaborate with content and product marketing to align messaging across channels
• Stay on top of ad platform changes, competitive trends, and growth opportunities

Must Haves:

• 3–6 years of digital marketing experience in B2B SaaS, ideally developer tools or DevOps
• Proven success managing paid campaigns on LinkedIn, Google, Reddit, and niche communities
• Experience using Hubspot, Metadata.io, and 6sense
• Strong grasp of SEO fundamentals and website CRO
• Excellent copywriting skills for both ads and landing pages
• Deep understanding of digital funnel metrics and ROAS as it relates to pipeline and revenue
• Highly analytical and performance-focused, with attention to detail
• Comfortable working independently in a fast-paced, remote-first environment

Nice to Haves:

• Experience marketing to technical audiences (DevOps, platform teams, data engineers)
• Familiarity with tools like Google Tag Manager, GA4, Hotjar, or similar
• Past experience building digital programs to support product launches

Perks of life at Liquibase:

• Remote First culture, potential for company-wide in-person gatherings
• Home office allowance for remote workers
• Meaningful equity (US only)
• Comprehensive health, vision, and dental benefits - country dependent
• Generous paid time off and paid holidays
• 401K matching (US only)
• No punks, no jerks culture
• Growth opportunities and ability to move up within the company

We take pride in:

• A transparent and collaborative team environment. We value multiple perspectives and fresh thinking.
• Our entrepreneurial culture. We provide every employee the opportunity to make a meaningful impact.
• Providing the opportunity to work with new technologies and learn from experienced professionals.
• How organizations, large and small, use DevOps to drive developer agility and accelerate software delivery.

Company Overview - We are Liquibase

A career at Liquibase means joining a quickly growing company on the front lines of the DevOps space. Our vision is to be the easiest, safest, and most powerful community-led database change management solution. As companies of all sizes continue to adopt an agile methodology and DevOps practices, there is a growing realization that the database needs to be considered as part of this innovation process.

At Liquibase, we foster a culture rooted in the open-source values of freedom, choice, transparency, and meritocracy. These are not just fashion labels here, but sincere convictions, and you’ll see that reflected in the way we operate daily. We’re caffeinated, collaborative & confident experts, eager to solve the most challenging database CI/CD problems for our customers.

Want to help the software world move faster? You’ve found the right place.

Eligible candidates may be subject to criminal history checks, which will be conducted and used in accordance with applicable local, state, and federal law.